Uncover Consumer Insights with Google Trends

Google Trends is a powerful but underutilized tool that helps healthcare marketers Conduct search engine optimization…

Google searches ‘can predict Covid outbreaks two weeks before they happen’

A rise in people Googling terms such as “Covid symptoms”, “loss of smell” and “face mask”…

Google dropped from NHS Covid-19 ‘Data Store’

There has since been no public announcement about the effectiveness of the Data Store but reports suggest…

Five key questions about Google and Apple’s contact tracing system

NHS tests found the Apple-Google system could not tell if another phone was one or three…

How will the Government join forces with Apple and Google?

The UK will now follow Germany, Italy and Denmark among others in switching from a “centralised”…

Google executive advised NHS on how to collect confidential patient data

A Google executive who oversaw an “illegal” NHS data sharing project has been advising the health service on…

Scientists advising on NHS app say modelling reveals it may save more lives than Apple and Google version

Most of the countries using Apple and Google’s model do not alert people to self-isolate until…

NHS explores ‘feasibility’ of moving contact-tracing app over to Apple and Google model

A spokesman for NHSX, the health service’s digital arm, told the paper: “We’ve been working with…